Segment1: Design / Product Strategy

2021, Ford

Digital
Life Pod

Design strategy for vehicle digital product and design

• Full Story

2022, Ford

Lincoln BEV
Digital Experience

Lead the exploration of pioneering digital experience, products and design for 2 Lincoln BEV

2023, Ford

Ford BEV
Digital Experience

Lead the exploration of pioneering digital experience, products and design for 2 Ford BEV

*Confidential projects

Segment2: Audio and Voice Experience

2022, 2023, Ford

ADAS
Sound

Design sound experience for ADAS

• Full Story

2019, Nuance

MG Hector
India, Thailand

The first smart car in India.

• Full Story

2022, 2023, Ford

Branded Voice Assistant
Strategy and Design

Defining branded avatar, persona, tonality, prompting, abilities, Designing the LLM UX strategy and wireframe.

*Confidential projects

2023, Ford

Branded
Sound DNA

Defining branded Sound DNA for Ford BEV, ready to implement to all chimes in vehicle

*Confidential projects

Segment3: Design concepts and prototypes

2023, Ford

Wonder
Island

A personalized HMI launcher (first author of patent)

• Full Story

2021, Nuance

Luancher HMI
Concept design

A new and explorative design of HMI

• Full Story

2019, Nuance

LED Stripe
Avatar

First author of patent: WO2021042238A1

• Full Story

Segment4: Research, Web, SmartPhone and Others

2018, Nuance

Measuring naturalness of
TTS voices

An A/B test on several TTS voices.

• Full Story

2020, Nuance

ARK Mobile
A close friend

Smartphone app for travelling

• Full Story

2021, Cerence

Scenario Builder
Web portal

For OEMs to design proactive interactions

• Full Story

2019, Nuance

Multimodal HMI Design

Design the future HMI experience

• Full Story

2017, Barcelona

Eyebot

Use your eyes to control the robot.

• Full Story

• 2020 by Shenbin Zhao | Photos from unsplash | Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY | Expo12 Separation by Michael Groufsky on OpenProcessing