Segment1: AI / Voice Experience Design
2022, 2023, 2024, Ford
AI Assistant
Strategy and Design
Design for V-GUI, LLM, AI Agents, VPA Persona.
Lauched on Ford, Lincoln and Bronco new EV.
*Confidential projects
2023, Ford
Orchestral
Experience
Designed and landed branded Sound and Light experience. Launched on Bronco new EV.
*Confidential projects
Designed audio experience for ADAS
Designed voice interaction for the first smart car in India.
Segment1: Design / Product Strategy
Design strategy for vehicle digital product and design
2021-2023, Ford
Lincoln / Ford BEV
Digital Experience
Lead the exploration of pioneering digital experience, products and design for 2 Lincoln BEV and 2 Ford BEV
2024, Ford
AI Driven
Vehicle Experience
Lead the design of an AI-Driven OS, a breakthrough solution over current HMI, leveraging latest AI abilities.
*Confidential projects
Segment3: Design concepts and prototypes
A personalized HMI launcher (first author of patent)
A new and explorative design of HMI
First author of patent: WO2021042238A1
Segment4: Research, Web, SmartPhone and Others
An A/B test on several TTS voices.
Smartphone app for travelling
For OEMs to design proactive interactions
Design the future HMI experience
Use your eyes to control the robot.